What does consistency even mean?
You’ve heard it time and time again: you should be consistent on Instagram and across your marketing efforts! Consistency is key!
But what does that EVEN MEAN?
Let’s break it down into a few different ways:
Consistency in your frequency.
This is the one most people think of when it comes to consistency, especially when it comes to Instagram. Posting a certain number of times a week is really important, especially if one of your goals is growth.
The best frequency to post on Instagram, or to share content anywhere else, for that matter, is one you can keep up with. I’m not here to tell you to post every single day if it isn’t sustainable for you. Find a rhythm that you can keep up with, schedule it out, and move on with your week.
Consistency in your brand guidelines across your content.
From every Instagram post to your stories to your website to your email, etc. etc. etc., your brand guidelines should be upheld. What do I mean by that? You should keep the same tone of voice, same verbiage, same color scheme, same general ~feel~ to all of your content.
This is important because if your Instagram content is completely different from what’s on your website, your client might think they’ve landed on a completely different business page once they click to see your website. It’s all about creating that cohesive experience and making it flow through every part of every piece of media you’re releasing into the world. No pressure, though.
Consistency in your values.
This one’s a little more ✨ woo ✨, but hear me out. Maintaining your values through all of your content and offers is vital. I’m a firm believer that if a business is going to share a value, it needs to be upheld in every part of the business.
For example, if a business says that sustainability is a priority, but doesn’t do anything about reducing waste in their packaging, I have questions. I’ll keep this point at that level, but I just want to round it out by saying, if you’re going to decide to speak out about something, be about it. Live what you feel, and you’ll attract likeminded folks along the way.
